Juries can be emotional and unpredictable. In today’s complex legal environment, winning requires a combination of persuasive themes and arguments, easy to understand facts and evidence, and delivery techniques that are tailored for specific juries.
Trial simulations, or mock trials, assist attorneys in developing that recipe for success.
A mock trial is a highly specialized research tool that arms litigators with the tools necessary to test jury reactions. When managed by highly skilled research consultants, mock trials can uncover trial outcomes, reveal jurors, and test the strengths and weaknesses of arguments, witnesses and evidence. If a mock trial is conducted early in a legal case, it can guide the focus for discovery, assist in the selection of expert witnesses and build consensus among the trial team.
As a part of that team, the experts at Oppenheim Research will coordinate all the details to ensure a smooth and successful event. We recruit the panel of mock jurors, provide a professional and comfortable environment for all participants and conduct surveys and interviews of the jurors to explore the reasons behind their decisions.
All participants sign confidentiality agreements and the results are considered attorney work product.
Oppenheim Research facilities are designed to optimize the mock trial experience. Clients can witness the mock trial from the anonymity of our custom-designed viewing rooms–behind two-way mirrors in two different rooms. Our video and sound recording equipment offers clients the opportunity to review and keep a record of all aspects of the mock trial, including jury deliberations.
With over 30 years in business, Oppenheim Research offers services from an expert staff of research analysts and highly trained support personnel under the supervision of Anneliese Oppenheim, the firm’s director and senior analyst. In-house services include fieldwork, data collection and tabulation, analysis and computer assisted polling.