Focus-group research provides clients a direct link to the publics they are targeting, and it allows the client to receive firsthand feedback to their advertising campaign or new products.
Conducting focus groups can be an advantageous way for clients to measure a program’s effectiveness before they make a large investment. Clients can save time and money in the long run and cater to their customers’ specific preferences.
In-house focus group facilities are available with a viewing room, video and audio taping capabilities and experienced moderators. Anneliese and her staff will guide you through the process as well as help you analyze and understand the data.
We also have partnerships with other facilities throughout the state and nation for a more extensive focus group study.