Focus Group Research

Firsthand Feedback

Focus-group research provides clients a direct link to the publics they are targeting.   It allows the client to receive firsthand feedback to their advertising campaign or new products.

Clients benefit by measuring a program’s effectiveness before they make a large investment.

In-house focus group facilities are available with a viewing room, video and audio taping capabilities and experienced moderators.

We also have partnerships with other facilities throughout the state and nation.

“The service was thorough and I got information I never would have received from face-to-face contact with riders (and I know this from experience. A person told me one thing to be nice and said something completely different in the focus group).”
Samuel L. Scheib, Senior Planner
StarMetro